CJMD co-director Adrienne Russell contributed to Tactical Tech’s “The RePlaybook: A Field Guide to the Climate and Information Crisis.” Her essay, Dirty Tech, unpacks the contradictions between the public image and environmental record of Big Tech.  

Here’s the full press release and link to download the book. 

The RePlaybook: The field guide to the Climate and Information Crisis launches at Climate Week NYC

Berlin. September 23rd, 2025. We are facing a climate and information crisis that fuels confusion and division, putting climate action at risk. The urgent question is: what can be done?

Launched during Climate Week NYC, “The RePlaybook: A Field Guide to the Climate and Information Crisis” shifts the focus from analysis to action. Featuring contributions from 30 journalists, researchers, technologists, climate communicators, creatives, and NGOs, it creates a first-of-its-kind overview of how to respond. It includes:

_Decoding Information Disorder, How to use investigation to understand the who, what, why, and how of climate discourse. Contributions explore topics such as the application of AI to analyze climate discourse and the use open-source intelligence to trace misinformation supply chains.

_Challenging Tech Paradigms, What to do when the digital platforms we depend on make things worse?. Ten contributors share provocations and insights, from evaluating the impact of generative AI on climate information, to navigating TikTok during extreme weather events, to setting up independent infrastructures and choosing alternative tools.

_Counter Divided Discourse, How to experiment with different tactics for breaking through the noise and navigating a contested environment, from activating influencers to amplify climate messaging, to managing online harassment against climate advocates, to ‘goodnews’ journalism techniques that can bring hope to audiences. 

With contributions from leading organisations and individuals, including Bellingcat, Climate Action Against Disinformation- CAAD, Global Optimism, Influence Map, Media Matters, and the Solutions Journalism Network, the guide reflects a wide range of expertise, along with a foreword by UN Special Rapporteur on Climate and Human Rights, Elisa Morgera.

“I warmly welcome The RePlaybook and its effective, creative, and hopeful ways to tackle the climate and information crisis,” Elisa Morgera, UN Special Rapporteur on climate change.

Edited by Stephanie Hankey, co-founder of Tactical Tech, the initiative builds on Tactical Tech’s two decades of work on critical digital literacy for civil society and public engagement.

“The information ecosystem is determining the solutions we get on climate, the decisions we make, and the future we are collectively building. By joining forces across sectors, we can build stronger solutions. This playbook is a guide to making that happen”, Stephanie Hankey, Tactical Tech.

Following its launch at Climate Week NYC, the RePlaybook will travel globally, with events across the world alongside a series of masterclasses for NGOs, journalists, and decision makers. The project is supported by the Swedish Postcode Lottery Foundation.

Download the PDF version of the Playbook or pre-order a physical copy here. For press and partnership requests, please contact Ana Maria Salinas, Communications and Partnerships Manager at Tactical Tech, at press@tacticaltech.org